Privacy Policy
Last updated: November 30, 2025
DFW Lighting ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
1. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use our website.
Personal Information You Provide
When you fill out our contact form or request a quote, we may collect:
- Contact Information: Your name, email address, phone number, and physical address
- Property Information: Photos of your home or property that you voluntarily upload
- Service Details: Information about your lighting preferences and project requirements
- Communications: Records of your correspondence with us
Information Collected Automatically
When you visit our website, we may automatically collect:
- Device Information: Browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on pages, and navigation patterns
- Location Data: General geographic location based on IP address
2. How We Use Your Information
We use the information we collect for the following purposes:
- Provide Services: To respond to your inquiries, provide quotes, and deliver our holiday lighting services
- Communication: To contact you about your project, send appointment reminders, and respond to your questions
- Service Improvement: To analyze usage patterns and improve our website and services
- Marketing: With your consent, to send you promotional materials about seasonal offers (you may opt out at any time)
- Legal Compliance: To comply with applicable laws and legal obligations
3. Information Sharing and Disclosure
We do not sell or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party service providers who assist us in operating our business (e.g., email service providers), bound by confidentiality agreements
- Legal Requirements: When required by law, subpoena, or other legal process
- Protection of Rights: When necessary to protect our rights, safety, or property, or that of our customers
- Business Transfers: In connection with a merger, acquisition, or sale of business assets
4. Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL encryption on all form submissions
- Secure storage of customer information
- Limited access to personal data by authorized personnel only
- Regular security assessments
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Customer records are typically retained for up to 7 years to support service history and returning customer benefits.
6. Your Rights and Choices
You have certain rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you
- Correction: You may request that we correct inaccurate or incomplete information
- Deletion: You may request that we delete your personal information, subject to certain exceptions
- Opt-Out: You may opt out of marketing communications at any time by contacting us or using the unsubscribe link in our emails
To exercise these rights, please contact us using the information provided below.
7. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your experience and analyze site traffic. Cookies are small text files stored on your device.
We may use:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: To understand how visitors interact with our website (e.g., Google Analytics)
You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., social media platforms). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page with an updated "Last updated" date. Your continued use of our website after such changes constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: